News and Events

This is a list of past and future events, conferences or gatherings I’ve participated in or plan to attend.

-On Sunday, November 7th, I spoke on a panel at the 2010 Harvard Business School Marketing and Consumer Packaged Goods Conference entitled “Creating Strong Brand Loyalty on a Limited Budget.”  I was joined by the CMO of VitaCoco, Jeffrey Rubenstein, the CMO of Ideapaint, Marcus Wilson, and the CMO of Harpoon Brewery.  There were great discussions centered on effective, ROI based advertising, much of which focused on new media advertising strategies.  It’s clear that even the largest CPG brands understand the potential of effective online media and are actively working towards moving way past “social media.”

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